Cortney and Robert Novogratz, the stars of the upcoming Bravo reality TV show “Design Sixx,” have switched real estate brokers in their attempt to sell the townhouse where they live and the show was filmed.
The family’s current home, located at 400 West Street, originally went on the market for $25 million in June with Brown Harris Stevens’ Wendy Maitland and Susan Green. This weekend, it was re-listed at the same price with Raphael De Niro, a managing director at Prudential Douglas Elliman.
Under the auspices of their Manhattan development and design firm, Sixx Design, the Novogratzes specialize in renovating and flipping abandoned Manhattan spaces, and have moved 11 or 12 times in the past decade, living in houses they flipped. And the couple has seven children — the last one was born in January — which is what prompted Bravo to announce a reality series based on their lives. The show is slated to air this coming January.
Reality show or not, brokers have speculated that the house — which comes with a private basketball court — is priced too high, the New York Post reported.
Perhaps De Niro and the Novogratzes are hoping the publicity from the show will increase the home’s value?
“We’re not discussing pricing or price cuts,” De Niro told The Real Deal by phone, when asked about the decision to maintain the $25 million asking price.
But, he added, “the pricing is appropriate.”
As for why the house has sat on the market so long, he said very high-end properties often take longer to sell than lower-priced properties, especially in the current market.
He was confident, however, that it would generate interest, especially now that the high-end market seems to be gathering steam.
“The market has improved dramatically,” said De Niro, son of the famous actor Robert De Niro. “People are buying eight-figure properties again.”
The 22-foot-wide, five-bedroom home, which the Novogratzes built from the ground up, has a private garage with an automatic glass door that leads into a private garden, and a half-basketball court that converts to a screening room.
“The design is incredible,” De Niro said. “It’s very forward thinking and unique.”
In a down market, it’s common for owners to switch brokers when a property doesn’t sell.
Maitland was not immediately available for comment by press time.
The Novogratzes’ other projects include Bungalow, a 24-room boutique hotel on the North Jersey shore.