Nets team seals two-year Newark deal

TRD New York /
Feb.February 18, 2010 06:16 PM

The New Jersey Nets have reached a long-anticipated deal to move to Newark’s Prudential Center for the next two years, as the team plans for the Barclays Arena to open two years from now at the Atlantic Yards project in Brooklyn.

Newark Mayor Cory Booker confirmed the deal following a special session of the New Jersey Sports and Exposition Authority this morning and furious negotiations to finalize talks with the Prudential Center officials.

“It’s extraordinarily exciting,” Booker told The Real Deal in a telephone interview. “Not only will it bring economic opportunity, energy excitement to our downtown, for the Nets they are going to receive one of the most exciting fan bases they’ve had in years and years.”
Sources said the lease with the Prudential Center includes an option to automatically renew for another two years.

The deal ends months of speculation about the Nets, who have struggled to draw fans to the East Rutherford arena after the New Jersey Devils ditched the former Continental Airlines arena for Newark.

Developer Bruce Ratner has traded away most of his marquee players in recent years, including superstars Jason Kidd and Vince Carter, before agreeing in September 2009 to sell a majority stake in the Nets to Russian billionaire Mikhail Prokhorov.

Wayne McDonald, an assistant professor of sports management at New York University, said the move would help generate revenue for the Nets and the Prudential Center, at a time when the league is forecasting an overall revenue slump.

“The Nets going to the Prudential Center is a very smart move,” said McDonald, who noted that it will help fill out the arena’s yearly schedule and provide the team additional revenue to rebuild for 2012.

Jeff Vanderbeek, chairman of Devils Arena Entertainment, said in a statement: “We are excited to learn that the Nets and NJSEA have reached an agreement paving the way for the team  to play their home games at Prudential Center in Newark starting in the 2010-11 season. The excitement of bringing an NBA team to join the New Jersey Devils at the Rock further enhances Newark’s reputation as a major league city and significantly benefits New Jersey taxpayers.”

Booker told The Real Deal that he and Vanderbeek have been in contact with the National Basketball Association about bringing a franchise to Newark.

“I think Newark, N.J., is an NBA ready city,” he said, while conceding that a Nets move to Brooklyn is more than likely a done deal. “The NBA would thrive here.”

NBA spokesperson Mark Broussard said he was not immediately able to comment on the franchise talks with Booker, as certain league officials were tied up with today’s mid-season trading deadline.


Related Articles

arrow_forward_ios
Newark puts restrictions on businesses amid spike in Covid-19 cases (Getty)

Newark restricts businesses again to curb Covid spike

Newark restricts businesses again to curb Covid spike
Stay-at-home orders and virtual classes have asked serious questions of the once-booming market for student housing. (Photo: University of North Carolina at Chapel Hill via Getty)

Quiet dorms and distress storms: Student housing sector takes hit

Quiet dorms and distress storms: Student housing sector takes hit
Hear from economist Sam Chandan on tonight’s TRD Talks Live

Hear from economist Sam Chandan on tonight’s TRD Talks Live

Hear from economist Sam Chandan on tonight’s TRD Talks Live
TriArch Real Estate Group founder Chris DeAngelis and Pebb Capital principal James Jago

Student housing property near NYU trades for $104M

Student housing property near NYU trades for $104M
Treasury Department watchdog is investigating the Opportunity Zone program (Credit: iStock)

Opportunity Zone investigation won’t derail developer investment, experts say

Opportunity Zone investigation won’t derail developer investment, experts say
In and around Newark’s Ironbound, projects proliferate

In and around Newark’s Ironbound, projects proliferate

In and around Newark’s Ironbound, projects proliferate
From left: Stephen Ross, Scott Rechler, Maryanne Gilmartin, Marty Burger and William Rudin (Credit: Anuja Shakya for The Real Deal)

Unions at bay, but hostility for real estate worse than ever

Unions at bay, but hostility for real estate worse than ever
From left: The Blau and Berg Company's Karine Blanc, TD and Partners' Nana Duncan and Lemor Development Group's Kenneth Morrison (Credit: Blauberg, TD+Partners and Lemor)

Black developers say partnerships aren’t always equal

Black developers say partnerships aren’t always equal
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...