Business still budding for the Roses


Adam Rose of Rose Associates and the Riverton Houses

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Rose Associates is taking over leasing this week at Aire, the new 310-unit luxury rental building on the Upper West Side. The project is the latest in a string of new consulting and management roles for the 82-year-old family firm, which Crain’s reported is doing better than most during the downturn. “We don’t have a single bad loan, no workouts and no distractions,” said co-president Adam Rose. Rose’s property management arm grew by 24,000 units, or 30 percent, during last year alone. The company was recently brought in to manage Harlem’s 1,230-unit Riverton Houses and to consult on the transfer of Stuyvesant Town and Peter Cooper Village by special servicer CWCapital Asset Management. [Crain’s]