Ogden Starr, a 27-year veteran of the city’s largest real estate firm, Prudential Douglas Elliman, has moved to the boutique real estate brokerage Core.
Starr started working at Core — recently the subject of the new reality TV show “Selling New York” — two weeks ago as an executive vice president at the company, he told The Real Deal by phone.
“I’m so excited about it,” Starr said of the move.
Core CEO Shaun Osher said Starr is one of the city’s most well-respected brokers, with close to $1 billion in sales over the span of his career.
“He’s sold in every building in the city,” Osher said. “It’s a major coup for us.”
The hiring of Starr, a specialist in prewar co-ops, marks a shift for Core, which has been known primarily for its new development marketing.
But the company has done a higher percentage of resales lately, Osher said, adding that Starr typifies the service-oriented, high-end image he’s working to cultivate through TV and other outlets.
“If he’s on a transaction, it’s going to be a very high-level of service,” Osher said. “He’s exactly the kind of agent that exemplifies our company and what we’re striving to build,” he said.
Starr started his career as a real estate agent at Elliman nearly 30 years ago. He then moved to Brown Harris Stevens and back to Elliman, where he stayed for the last 27 years.
Starr knew Osher from his days as a top broker at Elliman.
“I respected him so much, and liked him,” Starr recalled. So when the opportunity arose recently for him to move to Core, he jumped at the chance.
Moreover, Starr said he was impressed by Core’s marketing materials and in-house photographer, as well as the attention agents can get from the top because it only has 60 agents. Elliman has more than 3,500 agents in New York City and Long Island, including the Hamptons.
“Elliman is great and they’ve always been great to me,” he said. “But there’s something about a smaller company that makes you feel more individually supported.”
Starr said he’s about to put on the market an exclusive listing for a one-bedroom penthouse in an East 50s co-op for $1.59 million.
He said Core’s newfound prominence on “Selling New York” wasn’t the reason he decided to work there, but it’s an added benefit: one of his first new clients will be a homeowner who found about Core on TV, and wants help selling his home in Maine.