East End snag delays Elliman’s new site launch

By Candace Taylor | May 21, 2010 06:30PM

Dottie Herman

Contending with technical glitches, Prudential Douglas Elliman has once again delayed the much-anticipated launch of its new website.

Elliman has spent a year and more than $1 million developing the new web platform, which was initially slated to launch in April, then pushed back to May. Now, it’s scheduled for an early June launch, said Dottie Herman, Elliman’s president and CEO.

Herman said the company has run into some snags getting the new site up and running in its offices on the East End of Long Island which has prevented the whole site from being launched. The company has some 3,500 agents in New York City and on Long Island.

“We had some kinks in the Hamptons,” she said.

Now, the site is in beta testing, she said.

The company is also awaiting approval from the Real Estate Board of New York, which is required since it will include a “VOW,” or virtual office website, according to Stephen Kotler, an executive vice president at the company.

Once the site goes live, it won’t be finished, Herman said, as new features will be launched as time goes on.

“This is going to be evolving,” she said.