Quirky tech restaurant coming to Midtown

Gawker’s Rex Sorgatz has designed a new restaurant called 4Food — what he calls “an Apple store meets Chipotle” — to Open On Madison Avenue And 40th Street July 6. The organic-based food joint will feature free WiFi, a 240-inch internet monitor tracking Twitter and FourSquare streams, and an on online resale program for its bizarre hamburgers. The burgers will each have holes in them, which can be filled with one of 40 scoops, including edamame, hummus, salsa and chili. Keeping with the tech theme, customers will be encouraged to create online accounts from which to place their orders, and
also have the chance to name and market their creation for a 25-cent store credit. [Gawker]