Firm decides not to monitor users’ clicks

TRD New York /
Jun.June 01, 2010 07:00 PM

Heddings Property Group has decided to remove its ability to track the online footprints of people using its “virtual office website,” or VOW. The New York City-based residential firm removed the analytics feature on the VOW, which allowed agents to track their clients’ every move as they searched for listings through the online service.

Since VOWs gained popularity here toward the end of last year, brokers have debated whether agents have the right to monitor what listings users view online. “I don’t want to take part in the controversy that’s [surrounding the] VOW at all,” said Doug Heddings, founder and president of Heddings Property Group at Charles Rutenberg Realty. The process of shutting off the brokerage analytics feature only took “literally minutes” after a phone call to the VOW provider.

Heddings said that the response from clients has been “overwhelmingly positive” and that between two and five new buyers sign up for the Heddings VOW every day. While he doesn’t use it as a selling point with new clients, Heddings has made his brokerage’s VOW privacy policy available on the company website.

The downside? Heddings has little idea how many total VOW users are on his system today. “Except for the one e-mail we get when someone signs up, that’s all we get from [the system],” Heddings said.


Related Articles

arrow_forward_ios
(Image by Wolfgang & Hite via Dezeen)

Hudson Yards megadevelopment inspires a new line of sex toys

Cammeby's International Group founder Rubin Schron and, from top: 194-05 67th Avenue, 189-15 73rd Avenue and 64-05 186th Lane (Credit: Google Maps)

Ruby Schron lands $500M refi for sprawling Queens apartment portfolio

Wendy Silverstein (Credit: Getty Images)

Wendy Silverstein, co-head of WeWork’s real-estate fund, is out

U.S. Rep. Alexandria Ocasio-Cortez and Sunnyside Yards (inset) (Credit: Getty Images and Wikipedia)

AOC resigns from Queens megadevelopment steering committee

Michelle Williams and Tommy Kail and their Brooklyn Heights townhouse (Credit: Getty Images, Google Maps)

Michelle Williams, Tommy Kail buy $10.8M home in Brooklyn Heights

RFR Realty's Aby Rosen, Brookfield's Ric Clark and the Lever House at 390 Park Avenue (Credit: Getty Images and Google Maps)

Aby Rosen’s new landlords move to take control of Lever House

(Credit: iStock)

Data Alert! Manhattan office leasing through November 2019

Keeping lawns freshly cut and outdoor spaces in tip-top shape could result in greater rewards for sellers. (Credit: iStock, IMDB)

Curb your enthusiasm: Homes with spruced-up outsides sell at premium

arrow_forward_ios
Loading...