Stuy Town offers broker, renter perks

TRD New York /
Jun.June 02, 2010 04:30 PM
Stuy Town is offering prizes to agents

A contest to ratchet up leases at Stuyvesant Town and Peter Cooper Village has emerged, offering more than $20,000 in prizes to referring agents, according to a flier and contest details.

An e-mail from a Tishman Speyer employee, with the subject, “Broker contest — broadcast,” was sent out to agents last week (see flier below) offering freebies and one-month OP, or owner paid broker’s fee.

The top prize will be granted to the agent who “refer[s] the most tenants that actually sign a lease” at the East Side complex at 252 First Avenue, between May 24, 2010 and Dec. 31, 2010, according to the contest terms and conditions.

Prizes include a $10,000 American Express gift card, a 15-inch MacBook laptop valued at $2,199, an iPhone with one year free service valued at $2,068, an iPad with one year free service valued at $2,757 and a $5,000 year-long subscription to Zipcar.

Investment partners Tishman Speyer and BlackRock Realty handed over control of the 110-building, 11,227-unit complex in January, after missing a $16.1 million payment on its debt earlier in the month.

The sweepstakes’ sponsor is named “Tishman Speyer PCVST Management LLC” in a document containing the rules and terms of the contest (see contest details below).

The woman who sent out the e-mail blast did not return requests for comment, and a Tishman Speyer spokesperson denied requests for comment. The company’s involvement in the contest was not immediately clear.

— Amy Tennery

PCVST Broker Contest Rules 2010

The contest flier (click image for larger version)
 

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