Elliman debuts new website

By Amy Tennery | June 29, 2010 10:00AM

Dottie Herman

After some delay, the new, $1 million Prudential Douglas Elliman
is up and running, the firm announced today. The beta version of the
site, which includes a Virtual Office Website or “VOW,” encompasses
Elliman’s listings in Manhattan, Brooklyn, Queens and Long Island, including
the Hamptons, plus those of other firms.
The firm does not cover Staten Island or the Bronx.

Elliman President and CEO Dottie Herman described the site unveiling as a “soft launch” with a new version
that includes additional features planned for September.

“When you’re doing something like this it’s an ongoing process,” Herman
said. “We have a lot of other features that are coming out.”

In addition to the VOW, the new site includes a “super search” feature that allows users to look up financing information and mortgage data.

While Herman had made reference to some technical
in the company’s East End offices in May, she told The Real
today that the site didn’t launch earlier because the company was
waiting on VOW approval from the Real Estate Board of New York, which must
sign off on the program, allowing user access to all listings in the

“We couldn’t launch until it was approved,” Herman said, adding that REBNY
only approved the company’s VOW last Thursday.