Nordstrom to open 1st full-priced NYC store?

250 W. 55th St.

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Nordstrom, the Seattle-based department store, is on the hunt for retail space in a bid to open its first full-priced New York City location. The company successfully debuted Nordstrom Rack, its discount spinoff, three months ago in Union Square, but doesn’t “want to be known to New Yorkers as a discounter,” one broker told Crain’s. A possible location for the retailer is Boston Properties’ brand new office tower at 250 West 55th Street, sources said, which could be welcome news for the stalled project. Nordstrom, whose spokesperson said the company is “still looking for the right opportunity,” came close to opening a store on the opposite side of town three years ago, when it was in talks to lease space at the former Drake Hotel on Park Avenue and East 56th Street. That deal never came to fruition. [Crain’s]