Newmark exec discusses marketing approach

August 24, 2010 04:45PM

Jennifer Schwartzman

Jennifer Schwartzman has worked her way up the ranks at Newmark Knight Frank, where she currently serves as director of the firm’s Capital Markets Group, overseeing accounts for Verizon, Mount Sinai Hospital and the Hudson Yards Development Corp. “As the seller, you want to know the market response before you actually go to the market, and you don’t want to have to sign yourself up to the developer before you do that,” the Connecticut native told the Observer, explaining Newmark’s behind-the-scenes work on Hudson Yards. “It really was trying to figure out what type of financing would be of interest to developers, what kind of staging.” Schwartzman has inked dozens of deals for Verizon, most recently a $25 million transaction for 126,000 square feet at 210 West 18th Street that closed in December. She stressed that deals like those are often difficult, taking years to complete, after fostering a long-term relationship with her clients. “She wants to save the world,” Jimmy Kuhn, president of Newmark, said. [NYO]