Newmark exec discusses marketing approach

TRD New York /
Aug.August 24, 2010 04:45 PM

Jennifer Schwartzman

Jennifer Schwartzman has worked her way up the ranks at Newmark Knight Frank, where she currently serves as director of the firm’s Capital Markets Group, overseeing accounts for Verizon, Mount Sinai Hospital and the Hudson Yards Development Corp. “As the seller, you want to know the market response before you actually go to the market, and you don’t want to have to sign yourself up to the developer before you do that,” the Connecticut native told the Observer, explaining Newmark’s behind-the-scenes work on Hudson Yards. “It really was trying to figure out what type of financing would be of interest to developers, what kind of staging.” Schwartzman has inked dozens of deals for Verizon, most recently a $25 million transaction for 126,000 square feet at 210 West 18th Street that closed in December. She stressed that deals like those are often difficult, taking years to complete, after fostering a long-term relationship with her clients. “She wants to save the world,” Jimmy Kuhn, president of Newmark, said. [NYO]

 

Related Articles

arrow_forward_ios
(Image by Wolfgang & Hite via Dezeen)

Hudson Yards megadevelopment inspires a new line of sex toys

The Observation Deck at Hudson Yards (Credit: Adam Pogoff)

Views from 1,100 feet: A tour of Related’s “the edge,” the tallest outdoor observation deck in the Western Hemisphere

Facebook CEO Mark Zuckerberg and Hudson Yards (Credit: Getty Images and Wikipedia)

Facebook close to finalizing Hudson Yards office deal: report

The total market value of all properties in New York City was at about $1.4 trillion (Credit: iStock)

Market value of NYC real estate went up at slowest rate in years

Related Chairman Stephen Ross (Credit: Getty Images, Wikipedia)

Related drops 700-foot-long “wall” from Hudson Yards plan

Related Companies chairman Stephen Ross and Hudson Yards (Credit: Getty Images)

Next phase of Hudson Yards could include 700-foot-long wall

15 Hudson Yards (Credit: StreetEasy)

Hudson Yards pad resells for 22% premium

Amazon CEO Jeff Bezos with 410 Tenth Avenue and 1251 Sixth Avenue with Mitsui Fudosan America’s John Westerfield (Credit: Google Maps, Getty Images, Wikipedia)

Amazon’s West Side deal tops list of Manhattan’s biggest December office leases

arrow_forward_ios
Loading...