Fun, and then some, at West Chelsea building

TRD New York /
Oct.October 19, 2010 10:30 AM

But some wonder if the club-inspired marketing worked too well


The Ohm

From the October issue: Nine months ago, Ohm, a new rental at 312 Eleventh Avenue in West
Chelsea, purposefully aimed its marketing efforts at the people likely
to be found on its surrounding blocks after midnight — partiers,
particularly the Champagne-sipping, club-hopping variety, who, the
thinking went, might like to crash near where they frequently went out.
From a leasing perspective, that strategy paid off handsomely. As
of late September, the 288-unit tower, located at West 30th Street, had
leased 75 percent of its apartments, or 216 units, according to
officials with Douglaston Development, which built it. Even former Mets
slugger Darryl Strawberry moved in. But some tenants may have a hard time distinguishing between when to rip it up and when to chill out, according to a half-dozen residents of Ohm, who describe a pervasive party-hearty atmosphere in the building. [more]

 

Related Articles

arrow_forward_ios
(Image by Wolfgang & Hite via Dezeen)

Hudson Yards megadevelopment inspires a new line of sex toys

Hudson Yards megadevelopment inspires a new line of sex toys
Cammeby's International Group founder Rubin Schron and, from top: 194-05 67th Avenue, 189-15 73rd Avenue and 64-05 186th Lane (Credit: Google Maps)

Ruby Schron lands $500M refi for sprawling Queens apartment portfolio

Ruby Schron lands $500M refi for sprawling Queens apartment portfolio
Wendy Silverstein (Credit: Getty Images)

Wendy Silverstein, co-head of WeWork’s real-estate fund, is out

Wendy Silverstein, co-head of WeWork’s real-estate fund, is out
Costa Constantinides (Credit: VoteCosta)

Bill would cap emissions at many rent-regulated buildings

Bill would cap emissions at many rent-regulated buildings
Zillow CEO Richard Barton and Douglas Elliman chairman Howard Lorber (Getty, JD Lasica via Flickr)

StreetEasy threatens to yank Elliman’s rental listings

StreetEasy threatens to yank Elliman’s rental listings
730 Park Avenue (Google Maps, Wikipedia)

British aristocrats sue to quit Park Ave purchase

British aristocrats sue to quit Park Ave purchase
Capacity constraints may cause agony for restaurateurs and their landlords (iStock, Getty)

Survival of the Fullest: Restaurants fear capacity constraints will kill them

Survival of the Fullest: Restaurants fear capacity constraints will kill them
The Hotel Indigo Lower East Side at 171 Ludlow Street and Rotem Rosen (Credit: Hotel Indigo)

Tallying crisis’ toll on MRR Development’s Hotel Indigo

Tallying crisis’ toll on MRR Development’s Hotel Indigo
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...