The Real Deal New York

Real estate in brief

Australian café eyes NYC, Jersey City condo offers free iPads to buyers, Centurion over 50 percent sold
December 15, 2010 11:38AM

From left: the Centurion, Jersey City’s Soleil Lofts and Toby’s Estate

Australian café eyes NYC

Australian coffeemaker Toby’s Estate is looking to set up shop in New York City. The company, which currently runs six cafés in Australia and is working on new locations in Paris and Singapore, is seeking retail shops with between 1,500 and 2,500 square feet of space and at least 15 feet of store frontage. BCD’s Alexandra Turboff, Barry Williams and Jordan Korris are heading up the real estate search.

Jersey City condo offers free iPads, transit cards

The developers of Jersey City’s Soleil Lofts are offering buyers hundreds of dollars in gifts if they sign contracts at the 38-unit police precinct-to-condominium conversion by Jan. 31, 2011. Incentives to choose from include a one-year Smart Link pass for the PATH train, a $756 value, a 64 MB iPad, a $699 value, or a $500 gift certificate to one of several Jersey City businesses and a one-year membership to Netflix. In addition, the building is giving away iPod Shuffles or monthly Smart Link passes to six prospective buyers who apply for pre-approval from one of Soleil Lofts’ preferred lenders by Christmas. The building, which has indoor parking and views of Manhattan and the Statue of Liberty, is around 50 percent sold and is ready for immediate occupancy. One- and two-bedroom homes remain, with prices ranging from $215,000 to $429,000.

Centurion about to cross 50-percent-sold threshold

I.M. Pei’s 47-unit Centurion is about to cross the 50-percent-closed mark, having closed one deal this week and garnered three more signed contracts this month that are expected to close within a few weeks’ time, according to Prodigy International, which is now marketing the project after taking over for Prudential Douglas Elliman’s the Bracha Group in October. It seems buyers at the 33 West 56th Street project are still largely foreign, with the most recent purchasers coming from Switzerland, Hong Kong and Taiwan. One such overseas investor, Richard Lin of Taiwan, said in a statement that he made his decision to sign a contract at the Centurion because of I.M. Pei’s reputation and the location of the building. TRD


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