Connecticut residential firm pushes further into Westchester with new partnership

TRD New York /
Jan.January 05, 2011 02:31 PM

Connecticut’s residential real estate brokerage William Raveis Real Estate has announced it is continuing its push into Westchester County by partnering with Legends Realty Group, a 19-employee firm based in Tarrytown and Sleepy Hollow.

It comes two days after Prudential Douglas Elliman announced it has entered the Westchester market for the first time with the acquisition of Prudential Holmes & Kennedy, a six-office firm.

With today’s move, Raveis, which has joined with five other offices in Westchester in the last 18 months, solidifies a beachhead in an affluent area, though one that has struggled through the downturn.

Legends, on the other hand, becomes a franchisee, allowing it to tap Raveis’s well-regarded Web technology, among other resources, for a recurring fee.

Legends owner Marcene Hedayati, who will stay on with her four-year-old firm, agrees that big-name brokerages seem to be wracking their brains for ways to prosper, even if it may take more than expansions to do that.

“When the market gets choppy, people start looking for different solutions,” Hedayati said, “but there’s no magic wand anywhere.”


Related Articles

arrow_forward_ios
Judge upholds $4M verdict in Raveis-Elliman broker-poaching case

Judge upholds $4M verdict in Raveis-Elliman broker-poaching case

Judge upholds $4M verdict in Raveis-Elliman broker-poaching case
Westchester & Fairfield Cheat Sheet: Douglas Elliman victorious in agent-poaching case against William Raveis, who must pay $5M … & more

Westchester & Fairfield Cheat Sheet: Douglas Elliman victorious in agent-poaching case against William Raveis, who must pay $5M … & more

Westchester & Fairfield Cheat Sheet: Douglas Elliman victorious in agent-poaching case against William Raveis, who must pay $5M … & more
HowardLorberBillRaveis

William Raveis must pay Elliman $5M damages in agent-poaching case

William Raveis must pay Elliman $5M damages in agent-poaching case
Amid competition and soft rental market, Weichert closes Manhattan rental office

Amid competition and soft rental market, Weichert closes Manhattan rental office

Amid competition and soft rental market, Weichert closes Manhattan rental office
Bill Raveis passing torch, names sons co-presidents of mega brokerage

Bill Raveis passing torch, names sons co-presidents of mega brokerage

Bill Raveis passing torch, names sons co-presidents of mega brokerage
BillRaveisPaulPurcell

William Raveis NYC hits reboot after early fumbles

William Raveis NYC hits reboot after early fumbles
HowardLorberBillRaveis

Incommunicado: William Raveis CEO accuses Elliman of blocking incoming email

Incommunicado: William Raveis CEO accuses Elliman of blocking incoming email
WilliamRaveisKathyBraddockPaulPurcellJuliaBoland

William Raveis NYC puts brakes on new development

William Raveis NYC puts brakes on new development
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...