Sheffield buyers become Saks VIPs

New York /
Jan.January 06, 2011 04:25 PM
The Sheffield

Newly relaunched condo conversion the Sheffield, which is revamping its image after several years of bad PR during Kent Swig’s tenure, has announced a partnership with Saks Fifth Avenue that confers privileges on the building’s residents.

According to the Marketing Directors, the building’s exclusive sales agent, Sheffield owners now have access to special events at the department store, including a “match-making event” at the end of February in which residents will be paired with their own “personal styling consultant.” That consultant will then make one complimentary “in-home visit” to clients at the Sheffield to do “closet evaluations,” wardrobe and make-up consultations, fitting and alteration appointments and “photography and cataloguing of shoes, accessories and clothing.”

Sheffield residents will also be treated to a “Saks Signature Shopping Experience,” comprised of three hours in a private VIP Suite with $50 worth of free food and beverages, and a facial.

Units in the building now range from $700,000 to $7.6 million. There are 82 units sold, the sales team said. TRD


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