New Gowanus hotel revs up for rivalry

New York /
Mar.March 03, 2011 10:00 AM

Them’s fighting words! The owner of an upcoming boutique Gowanus hotel has opened up to the Brooklyn Paper about his new product, and took the opportunity to make a few public jabs at his soon-to-be rivals. Alec Shtromandel, who is opening the Union Hotel on Degraw Street between Third and Fourth avenues next month, forecasted that his inevitable success will cut into profits at the nearby Hotel Le Bleu. “Design-wise, there is a lot to be desired there,” Shtromandel said of the Hotel Le Bleu. “We have beautiful reclaimed artisanal brick and art deco finishes. We are smaller, but nevertheless there is a personal touch that Le Bleu seems to be lacking.” (John Tichacek, general manager of the Le Bleu, said he’s “not sure he can judge us without knowing anything about us”). The 43-room Union Hotel, which is also near the Holiday Inn Express on Union Street and Fourth Avenue, the Comfort Inn on Butler and Nevins streets and the planned Fairfield Inn at Third Avenue and Douglass Street, will feature a rooftop beer garden that’s set to open this summer. Room rates will range from $129 to $200 per night, and Shtromandel said he expects the planned Barclays Center to ultimately attract tourists to the area next year. [Brooklyn Paper]


Related Articles

arrow_forward_ios
Behind the Vale: Conflict dogs Zelig Weiss and his hip hotel
Behind the Vale: Conflict dogs Zelig Weiss and his hip hotel
Behind the Vale: Conflict dogs Zelig Weiss and his hip hotel
 Jeff Sutton of Wharton Properties, 25 West 34th Street in NYC (Google Maps)
Jeff Sutton’s Midtown hotel project snags Sonder as first tenant
Jeff Sutton’s Midtown hotel project snags Sonder as first tenant
NYC hotels hoping for holiday business swell likely to be disappointed
NYC hotels hoping for holiday business swell likely to be disappointed
NYC hotels hoping for holiday business swell likely to be disappointed
Clockwise from top left: 2875 Morningside Heights, 38-21 12th Street in Long Island City, 46 Nevins Street in Brooklyn (Google Maps)
Investors flip NYC industrial, hotel, office buildings in pre-holiday frenzy
Investors flip NYC industrial, hotel, office buildings in pre-holiday frenzy
Brookfield weighs $1.5B hotel portfolio sale
Brookfield weighs $1.5B hotel portfolio sale
Brookfield weighs $1.5B hotel portfolio sale
Ty Warner and the Four Seasons at 57 East 57th Street (Getty, Google Maps)
Midtown’s Four Seasons caught in tiff between owner and hotel brand
Midtown’s Four Seasons caught in tiff between owner and hotel brand
Mark Siffin of Maefield Development and 20 Times Square (Maefield)
Maefield’s Times Square Edition hitting auction block
Maefield’s Times Square Edition hitting auction block
Shuttered Courtyard by Marriott LaGuardia up for sale
Shuttered Courtyard by Marriott LaGuardia up for sale
Shuttered Courtyard by Marriott LaGuardia up for sale
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...