Elliman agents’ real estate blog unveils NYC market sentiment index

TRD New York /
Mar.March 04, 2011 02:03 PM
From left: Howard Margolis, Marie Espinal, Ana Maria Sencovici and an apple, peeled

The Apple Peeled, a real estate blog overseen by the Howard Margolis team at Prudential Douglas Elliman, has unveiled its New York City Real Estate Sentiment Index, a ranking system to gauge industry confidence. Much like the National Association of Home builders’ Index, which measures building industry sentiment and outlook, the real estate index measures buyers’ and sellers’ current attitudes and well as their expectations for the future. According to the Apple, Peeled, it is “the first of its kind… [a] leading indicator for the NYC housing market.” The index, which culled responses from blog readers, counts any number above 50 as positive sentiment and any number below 50 as negative sentiment. In the index’s inaugural edition, released today, the overall score among buyers and sellers was 72, while the current and future indexes showed levels of 77 and 68, respectively. The buyer index had the lowest level of all, with a score of 62, while the highest score was in the seller index, which reached 81. The Apple Peeled, which was founded by Margolis team members Marie Espinal and Ana Maria Sencovici when they were with the Real Estate Group NY, turned over to Margolis team management after the founding pair moved to Elliman last year (no money exchanged hands). TRD


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