Town Residential to open new office in Midtown’s Crown building

Andrew Heiberger, 730 Fifth Avenue and Paula Busch (building credit: PropertyShark)

Town Residential is opening a new, 10,000-square-foot office in the Crown building at 730 Fifth Avenue Near 57th Street, to house its uptown sales and executive offices. The firm will bring 70 new agents and its executives into the office in time for a June 1 opening, the company said. This marks Town’s third office since Andrew Heiberger, formerly the founder of Citi Habitats, launched the firm last year, joining the flagship office at 110 Fifth Avenue and the Town Financial District offices at the corner of Greenwich and Rector streets. Paula Busch, who The Real Deal reported joined Town Residential this month after leaving her senior executive post with the Corcoran Group, will serve as the office’s managing director of sales, the firm announced. Heiberger said he decided on the location because it “is recognized around the world as one of Manhattan’s most famous crossroads,” and believes Busch’s experience in the uptown market will be crucial for Town’s success. The company would not disclose the terms of the lease. TRD