The Real Deal New York

Peter Ashe Real Estate moves north on Lexington Avenue

By Katherine Clarke | June 15, 2011 02:56PM

Asher Alcobi, co-founder and president of residential real estate firm Peter Ashe Real Estate, has moved his firm’s offices further north to 841 Lexington Avenue, between 64th and 65th streets, the company announced yesterday. Alcobi spent $350 per square foot renovating the 1,300-square-foot, third-floor space.

The firm was previously based in a marginally bigger space — 1,200 square feet — at 833 Lexington Avenue at 63rd Street and had been there for 11 years. Before that, the firm had an office at Lexington and 62nd Street. “Every 10 years, I move one block,” Alcobi said. “I wanted to move half a block closer to My House On 65th Street.”

Alcobi has no immediate plans to expand from his current workforce of 14 agents. “I’ve very selective with my agents,” he noted. “I don’t have a revolving door.”

Alcobi hired Andres Escobar, founder and principal of Andres Escobar & Associates and of William Beaver fame, to design the all-white space, which features walls of glass.

“Most people spend more waking hours at work then they do in their homes, so theoretically, your work environment should be nicer than your home,” Alcobi said. “I wanted to give my co-workers, and myself, an open environment, with lots of light, to help with the creative process.”

Escobar has gone to great lengths to make the office streamlined and environmentally-friendly. The light fixtures, as well as the radiators and entrance door, were all sent away to a car garage in New Jersey to be painted in the iconic Lexus color — Lexus Pearl White.

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