Halstead replaces Elliman at Dumbo condo

July 25, 2011 12:25PM

Renderings of 109 Gold Street

Gold & York, the developers behind 109 Gold Street in Dumbo, have tapped Halstead Property Marketing Development to replace Prudential Douglas Elliman as the exclusive marketers of the 33-unit condominium.

Sales for some of the units launched last November, according to Streeteasy.com, and were listed by Elliman’s Mordechai Werde and Michael Ettelson. However, the site shows no sales closed.

Halstead was officially tapped to replace the Elliman team June 24, and began marketing the building July 5. The developer made the switch because sales were not going as expected, and because of Halstead’s success at the nearby Kirkman Lofts, a spokeperson for Halstead said. Werde and Ettelson believe selling the building was a challenge because it went to market in November, far before construction was complete, according to an Elliman spokesperson.

Now, construction at the building is “nearly complete,” according to Halstead, and the studios, one- and two-bedroom units range from 478 square feet and $325,000 to 1,269 square feet and $1.08 million. Streeteasy.com shows six active listings handled by Halstead’s Kellee Buhler.

“With Halstead’s experience and reach behind this terrific product, we expect to attract buyers who appreciate the quality workmanship, design and value that 109 Gold offers,” Stephen Kliegerman, president of Halstead Property Development Marketing, said in a statement.

The building features private outdoor space, a fitness center and a landscaped roof deck while offering a 421-a tax abatement.

Gold & York could not immediately be reached for comment. — Adam Fusfeld