NYCHA considering advertising on buildings

September 22, 2011 12:49PM

The New York City Housing Authority is considering renting out space
on its buildings for advertising as it contends with financial
problems, the New York Daily News reported.

The Authority is looking for a consultant who could advise it on
selling advertising space in the 334 developments it owns that are home to
400,000 New Yorkers.

Sheila Stainback, a spokesperson for the Housing Authority, called the
idea an “exploratory effort.” She did not offer specifics on the
potential placement or number of ads, but said they would be
aesthetically pleasing. “Residents will be consulted throughout the
process,” she said, “and any design and execution of an advertising
program ultimately must enhance the lives of residents by including
messages that are helpful and beneficial.” She declined to comment on
whether there would be ads for alcohol or fast-food. She said only
that the Housing Authority “is establishing guidelines that have not
yet been finalized.”

But several residents told the Daily News that they are concerned that the
ads could in fact be for fast-food or alcohol. “I have grandchildren — I don’t
want them walking past a McDonald’s ad every day in their own home,”
said Millie Cotrich, a life-long resident of the Gov. Alfred E. Smith
Houses in Lower Manhattan. [NYDN]