Guardian to move into Onion’s Soho building

October 10, 2011 01:55PM

The new United States arm of the U.K. news organization the Guardian plans to take over space in the Onion’s building at 536 Broadway in Soho, Adweek reported [note: correction appended]. Real Estate Weekly had reported at the end of June that the Guardian was interested in the building. The Onion has announced it is moving its editorial staff to Chicago, but it is expected to remain in the building until at least the end of the year. Other tenants at 536 Broadway, a 91,950-square-foot, 11-story mixed-use building, include a Levi’s clothing store.

The Guardian will be close to another British publication, the Daily
Mail, which opened at 42 Green Street in February,
and near the offices of Gawker, run by British national Nick Denton,
at 210 Elizabeth Street. The Guardian is currently sharing space with
paidcontent.org, a media property it owns, at 49 West 27th Street. In
June, REW reported that the Guardian was seeking 8,000 to 9,000 square feet and was being
represented by Cynthia Wasserberger, managing director at Jones Lang
LaSalle. [Adweek] and [REW]