Resident-only spas are next frontier for luxurious NYC development

October 21, 2011 10:10AM

From left: 515 East 72nd Street (credit PropertyShark), Jordan Weiss of NYCondo & Real Estate and Adina Karmel of Corcoran Group receiving massages at 515 East 72nd Street‘s Elements Spa (credit Jim Cummins) and the Manhattan House at 200 East 66th Street (credit PropertyShark)

Manhattan residential developers continue to one-up each other in their constant search for buyers, and according to NY1, the latest battleground is resident-only, luxurious spas.

For example, at the Manhattan House, a 490-unit condominium at 200 East 66th Street and Third Avenue, developer O’Connor Capital Partners has brought Exhale Spa to the building. The spa offers boutique exercise classes and classical spa treatments, that residents can even request to have in their own apartments.

Similarly, at 515 East 72nd Street, just east of York Avenue, the developers of the 365-unit building, River Terrace Apartments, have brought in an Elements Spa — replacing a previously selected spa — to provide services only for residents across multiple treatment rooms. The condo is being marketed by Corcoran Sunshine Marketing Group.

“The bar has been raised in Manhattan in terms of buyers and what they are looking for. It’s not enough to have a generic gym, it’s not enough just to have a pool, they want more than that,” says Manhattan House Sales Director Loretta Shanahan-Bradbury. “They have raised the bar to the level of they want a spa, they want treatments and they want all in the luxury of their very own homes.” [NY1]