Could Shake Shack’s Connecticut outpost be a prototype for Meyer company’s future?

TRD New York /
Oct.October 28, 2011 02:47 PM
Westport Shake Shack and Danny Meyer

Shake Shack newest branch in Westport, Conn., is not just the burger joint’s latest expansion, it is the Union Square Hospitality Group’s first suburban restaurant. The burger and custard join has expanded in New York — most recently with plans in Grand Central — and constitutes “almost a third” of Union Square Hospitality Group’s profits. The company’s head,
Danny Meyer
has been careful about the company’s growth, Fortune reported; he waited four years before opening a second Shake Shack in New York on the Upper West Side and built his first international Shake Shack in the Middle East, where he said the U.S. audiences wouldn’t notice any growing pains. If successful, Fortune argued, the suburban outlet of the Shack could become a lucrative prototype. Still, managers of Shake Shacks typically work in one of the more upmarket restaurants in the Union Square Hospitality Group before heading to the burger chain, which makes quick expansion difficult, and becoming a franchise is “just not in our DNA,” he said. [Fortune]


Related Articles

arrow_forward_ios
(Image by Wolfgang & Hite via Dezeen)

Hudson Yards megadevelopment inspires a new line of sex toys

Cammeby's International Group founder Rubin Schron and, from top: 194-05 67th Avenue, 189-15 73rd Avenue and 64-05 186th Lane (Credit: Google Maps)

Ruby Schron lands $500M refi for sprawling Queens apartment portfolio

Wendy Silverstein (Credit: Getty Images)

Wendy Silverstein, co-head of WeWork’s real-estate fund, is out

A portion of Fisher’s New Mexico fence for We Build The Wall

Great deal or ecological disaster? A private “border wall” rises in Texas

Researchers and their “living concrete”

This “living concrete” could revolutionize real estate on earth, and in space

Budapest (Credit: Pixabay)

This European city has the world’s fastest rising home price

(Credit: iStock, Wikipedia)

CBRE to open first Northeast co-working location in Philadelphia

Crown Prince Sheikh Mohammed bin Zayed Al Nahyan of Abu Dhabi, Softbank CEO Masayoshi Son, and former British Prime Minister Tony Blair (Credit: Getty Images)

Masa Son, the crown prince of Dubai and Tony Blair walk into a bar and decide to build a $34B city in Asia

arrow_forward_ios
Loading...