The Real Deal New York

Azarian replaces self as CEO at Keller Williams NYC, takes more junior position

Brokerage hires Eric Barron as new CEO and plans to open a Park Avenue office in December
November 22, 2011 02:05PM

By Katherine Clarke and Lauren Elkies

Adina Azarian
has stepped down from her role as CEO of the real estate franchise Keller Williams NYC after just seven months to take a more junior position at the company, the company informed The Real Deal today. Azarian will take the job of executive director of new business development.

Azarian, who joined the company in April after being recruited by now-defunct Dwelling Quest colleague Ilan Bracha, chairman of Keller Williams NYC, told The Real Deal she “initiated” the executive changes and chose her replacement. Eric Barron, a former managing director at the New York Real Estate Institute, took over as CEO Nov. 14, according to the company. As CEO, Barron is “responsible for overseeing Keller Williams NYC’s Manhattan growth while working closely with its international division,” the company said in a statement, noting that Barron would not be recruiting from NYREI to fill the ranks at KWNYC.

Barron will work out of the company’s new office at 425 Park Avenue, a 36,000-square-foot, full-floor space in Midtown, opening in December. He is currently based in the franchise’s sole office at Trump Tower at 725 Fifth Avenue. The new Park Avenue office, between 55th and 56th streets, will feature a large employee training room, community lounge, meeting space, and an expansive lobby area, the company said.

Azarian, who headed an eponymous four-agent firm handling the leasing of 1,500 rental apartments in some 70 small buildings in the city before moving to Keller Williams NYC, insisted that her leaving the CEO spot at Keller Williams NYC was not a demotion.

“This is absolutely not a demotion. Sometimes in business a reorganization is needed so that everyone can do what they do best. That’s what I wanted for myself and for KWNYC,” Azarian said. “My new position is a better fit for my professional and personal goals and I get to do what I do best — grow the firm. I have known Eric for many years and am really excited to be working together.”

Azarian added that she is “eagerly moving into [her] new role.”

Keller Williams NYC, the local franchise of Keller Williams Realty, has expanded its workforce to more than 130 agents since launching in April, the company said.