The Real Deal New York

Blu taps Halstead vet to head new office

By Adam Fusfeld | January 10, 2012 11:30AM

Residential brokerage Blu Realty Group has tapped Vince Rocco, formerly a senior vice president with Halstead Property, to lead the firm’s forthcoming Riverside Boulevard office, Blu announced today. Rocco officially started at the firm yesterday, working out of the existing office at 1674 Broadway, and the new digs will open in about three weeks at 120 Riverside Boulevard, at the corner of 66th Street.

Rocco said he decided to leave Halstead after 10 years because he was presented with “the opportunity of a lifetime” by Blu.

He was familiar with the five principals from his brokerage work in recent years — especially from deals at 505 West 47th Street where he was the listing agent and Blu brought buyers — and “respected their professionalism,” he said, helping pave the way for the move. Not only was he drawn by the chance to manage the brand new office, but Rocco said the boutique nature of the firm and his elevated position allow him to evade the bureaucracy typical of firms of Halstead’s size and adapt more closely to clients’ needs.

As The Real Deal previously reported, the new office will share space with a cafe run by Tavalon Tea. Rocco said he thinks it will help draw more people in the area to the real estate office, the first along Riverside Boulevard, although it will be followed closely by the opening of a Nest Seekers office.

Blu co-founder Alon Chadad said the firm chose to bring Rocco to manage the new office, rather than select among one of the existing principals, because of his experience in the industry and their desire to focus more on the firm’s growth. Rocco said he will have about $19 million of residential sales listings “ready to go” by the end of the month.

The Rocco Group at Blu will include at least five more agents. Beyond Shane Shimon, previously of Halstead, Rocco declined to identify his remaining team members as they haven’t all left their respective firms.

  • housinghoncho

    hmm, blu is definitely more of an upstart than halstead

    • Charlotte

      If he waited a little longer they would have given him the kitchen sink…and their bank accounts too. LOL

      • Charlotte

        They even gave him Gabriels sales Guide 2003 that is out of print, which DID NOT belong to them. (if you can find one it sells for $200).

  • Charlotte

    But he wont know what he really got himself into for a while. LOL

  • Penelope

    Another Shvo? Now we can dance to “Let’s Blu”! It will be over soon and they will make room a new “Let’s something” I did look and they have one listing posted many times with different agents, mirage for sure.

  • Penelope

    all same carp.

  • Pingback: Townhouse Listings Mark New Direction for BLU Realty « Vince Rocco()