Corcoran out, BHS in at On Prospect Park

TRD New York /
Jan.January 12, 2012 04:00 PM

Brown Harris Stevens is now handling the marketing of Richard Meier‘s On Prospect Park, taking over from the Corcoran Group, BHS said today.

SDS Procida Development Partners, the developer of the 80-percent sold glass condo tower at 1 Grand Army Plaza in Prospect Heights, has tapped BHS’ Stephen Kliegerman, president of Brown Harris Stevens Development Marketing, and Roberta Benzilio, executive director for Terra Development Marketing, to lead the sales of the 21 units remaining on the market. On Prospect Park has been on the market since 2008.

“It was time for a new face,” Benzilio said, when asked what prompted the switch. “In any project a fresh face is… invigorating.”

Calls to Corcoran and the developer were not returned.

The building is also premiering new “combination” units this week, which allow buyers to customize simplex and duplex units with two to five bedrooms.

The 15-story development is also offering “price-improvements,” on 10 of the units that remain on the market, BHS said. As Curbed pointed out earlier today, those “improvements,” are price cuts of $100,000 in some cases. A three-bedroom which was asking $1.8 million is now asking $1.7 million, and a two-bedroom that was listed for $935,000 is also asking $100,000 less, according to Streeteasy.com. Another two-bedroom has dropped in asking price from $945,000 to $895,000. The three penthouse units, which the developer is open to combining into one unit for an interested customer, did not have price cuts, Benzilio said. The three penthouses still available have asking prices of $4.9 million, $2.75 million and $5.1 million.

The average “improvement” at the building is a cut of around six percent, according to Benzilio.

In June, sales at the condo tower were averaging around $1,100 per square foot, The Real Deal reported.


Related Articles

arrow_forward_ios
49 East 10th Street and Barbara Corcoran (Credit: Google Maps and Getty Images)

Corcoran to shut down office in building partly owned by Barbara Corcoran

Corcoran President & CEO Pamela Liebman (Credit: Corcoran, Getty Images)

Welcome to Queens: Corcoran opens first borough outpost

Corcoran CEO & President Pamela Liebman (Credit: iStock)

Corcoran begins new lead-gen push via Facebook ads

Unrealistic pricing bogs down Miami luxury condo market: TRD Showcase & Forum

From left: RealPlus' Eric Gordon, Corcoran's Pam Liebman, Halstead's Diane Ramirez, Douglas Elliman's Howard Lorber and Brown Harris Stevens' Bess Freedman (Credit: Eric Gordon by Emily Assiran, Getty Images, Halstead, BHS, iStock)

Terra sells part of RealPlus stake to Corcoran and Elliman

Pam Liebman (Illustration by Chari Tsevis)

The Daily Dirt: Inside the Corcoran “hack”

(Illustration by Charis Tsevis)

Revealed: Corcoran’s “hacked” files

A rendering of Corcoran Soho (Credit: iStock and CetraRuddy)

“Perhaps a sad inevitability:” Corcoran isn’t the only firm
under attack

arrow_forward_ios