The Real Deal New York

Rapid Realty expands in New Jersey

By Adam Fusfeld | January 18, 2012 03:30PM

From the January issue: Over the past three years, Rapid Realty has undergone an expansion befitting its name. Founder Anthony Lolli started franchising his Brooklyn-based rental brokerage in 2009, and the company has since mushroomed to several dozen franchise locations throughout New York City. Now, he’s plotting a national takeover, starting with an expansion into New Jersey.

The first Rapid Realty outside the city opened this fall at 479 Palisades Avenue in Jersey City. The owner of that franchise, Nina Morrow, is opening another Jersey City location this month at 183 Montgomery Street. [more]