[Updated at 6:24 p.m., Feb. 14] New kid on the block Good Property, the residential firm that made its New York City debut last June, is in the works to open an office in Nolita, at 236 Elizabeth Street.
The brokerage springs from a development business, which also has offices in Miami and London, started by Joshua Gurwitz three years ago, the founder said. Good’s New York headquarters currently operate with four brokers at 277 Broadway, between Reade and Chambers streets. They inked a lease for the 1,880-square-foot space on Elizabeth two weeks ago, and construction should be completed by the end of May.
The firm’s new office will reflect its attitude: cool and functional. The interior design of the new office, like the brokerage, will be “more rocky road than vanilla,” Gurwitz said in a meeting with The Real Deal two weeks ago. The space will be “comfortable,” and also pet-friendly, Todd Lewin, managing director at the firm, said. They also plan to have a coffee bar in the space and to host lectures and other events, some for charity, brokers said. And they aren’t the first firm to blend cappuccinos and real estate.
Good will retain their Tribeca office, which they share with architecture firm Turrett Collaborative Architects.
The company, which also provides consulting, development, financing and investment services, will add approximately one broker per month to its brokerage team over the next 10 or so months, Lewin said, starting now. But, he added, the firm will hire someone “only if it feels right.”
How did they choose the Nolita locale? “We feel it represents us,” Lewin said, who declined to reveal the rent for the ground-floor space. “People always say, ‘do [you] focus on sales or rentals?’ And we say ‘we focus on downtown’… We are a downtown firm.”