“Real estate social network” in the works

New York /
Feb.February 17, 2012 03:30 PM

Larry Vecchio, a real estate agent in Monmouth County N.J., has risen above the domain name wars that have plagued the real estate community, the New York Times reported. While he has purchased over 1,000 domain names for real estate across the country — from HomesinNewJersey.com to HomesinNorthAmerica.com — his aim is not to steal business but to create “the first social media real estate site” for New Jersey.

As The Real Deal has reported in the past, many real estate professionals have noticed that owning the right url at the right time is a key business tool. But Vecchio’s approach is different.

He began buying up the names in the late 1990s, and now owns 1,300. His plan is to get local real estate agents and mortgage professionals to blog on the different sites in exchange for being “featured” on those sites, the Times said. The “hyperlocal” sites will also have listings.

Real estate marketers have reponded well to the opportunity, Vecchio said. At the Tri-State Realtors Convention in Atlantic City late last year, agents were competing for blogging rights, agents said. Judith Weiniger, a Somerset County, N.J. agent, recently signed on to be the featured broker on the HomesinWarren.com and HomesinWatchung.com sites. “People are more apt to trust a person or a business if they know someone else trusts them. I’m looking to build continued good will,” she said. [NYT]


Related Articles

arrow_forward_ios
(Image by Wolfgang & Hite via Dezeen)
Hudson Yards megadevelopment inspires a new line of sex toys
Hudson Yards megadevelopment inspires a new line of sex toys
Cammeby's International Group founder Rubin Schron and, from top: 194-05 67th Avenue, 189-15 73rd Avenue and 64-05 186th Lane (Credit: Google Maps)
Ruby Schron lands $500M refi for sprawling Queens apartment portfolio
Ruby Schron lands $500M refi for sprawling Queens apartment portfolio
Wendy Silverstein (Credit: Getty Images)
Wendy Silverstein, co-head of WeWork’s real-estate fund, is out
Wendy Silverstein, co-head of WeWork’s real-estate fund, is out
Nick Candy and One Hyde Park (Getty, Wikimedia/Rob Deutscher/Flickr)
Sweet Jesus: Nick Candy asks $241M for London penthouse
Sweet Jesus: Nick Candy asks $241M for London penthouse
The law included a five-year rent freeze for all units built as recently as 2013, and a rent hike cap based on the property’s age plus 1.3 percent inflation. (iStock)
Berlin’s rent law was historic. Now it’s history
Berlin’s rent law was historic. Now it’s history
(Tropicana Las  Vegas via Facebook, Bally's Corp)
Bally’s buys Las Vegas’ Tropicana casino for $150M
Bally’s buys Las Vegas’ Tropicana casino for $150M
Macerich president Edward Coppola and a rendering of the redevelopment in Pheonix (Macerich/City of Pheonix)
Macerich unloads Phoenix mall for $100M; redevelopment awaits
Macerich unloads Phoenix mall for $100M; redevelopment awaits
Hammerson CEO Rita-Rose Gagne and Brookfield's Bruce Flatt. (Hammerson, Brookfield, Getty)
Brookfield’s US malls are struggling. Now it’s buying some in Europe
Brookfield’s US malls are struggling. Now it’s buying some in Europe
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...