The Real Deal New York

Bond focusing on sales over rentals

March 07, 2012 12:30PM

Times are changing for Bond New York, where Principal and CEO Bruno Ricciotti now strives to strengthen the agency’s sales department, the New York Times reported in an interview with Ricciotti.

Though Bond opened its sales department in 2005, there was more of a focus on rentals. Since then, according to Ricciotti, both a maturing client base and a listing of agents have allowed for a greater expansion of sales than rentals. He has a total of 100 sales agents and over 300 rental agents, he said, as well as three sales offices and three rental offices across the city.

Ricciotti also spoke about his predictions for the spring selling season. Despite the shortage of inventory, he said, he believes there will be strong demand from clients to purchase units.

Bond currently represents several developments: the Ellison condo on Adam Clayton Powell Jr. Boulevard in Central Harlem, where units range from $500,000 to $1 million, and 142 North First, a condo development in Williamsburg that he told the Times is currently under attorney general review. There are two more in neighboring Greenpoint, but he declined to provide further detail about them. [NYT]