Truffles Tribeca’s marketing campaign: “Repent. Rent. Repeat.”

TRD New York /
Apr.April 19, 2012 01:00 PM

A sign affixed to the side of Truffles Tribeca, a Desbrosses Street rental building, reads “Repent. Rent. Repeat,” and the New York Observer found out what the marketing campaign is all about.

“Truffles opened in one of the worst economies, with the mortgage crisis in housing doing a great deal of damage to the economy,” a Truffles representative told the Observer. “With this inverted phrase, we felt like we were saying, tongue in cheek, ‘We have all sinned with these mortgages — and the economic mess that we are in — seek forgiveness with the world or a higher power by renting an apartment.’ With this we were playfully announcing to the world that renting an apartment at Truffles is an answer to all prayers.”

The Jack Parker Corporation developed the property, which opened in 2009. The building has an in-house leasing office.

As The Real Deal previously reported, the building has 300 units.

The least expensive apartment currently available in the building, at 34 Desbrosses Street located between Washington Street and the West Side Highway, is a $3,495-per-month studio, according to the Observer. According to Truffles’ website, there is a one-bedroom available for $3,795 per month and a two-bedroom available for $5,795 a month.

The sign has actually been on the building for two years. This is not the first time that Truffles has posted an interesting sign. As The Real Deal reported in 2008, the building posted a quote from playwright Edward Albee that read “You gotta have swine to show you where the truffles are.” [NYO]


Related Articles

arrow_forward_ios
(Image by Wolfgang & Hite via Dezeen)

Hudson Yards megadevelopment inspires a new line of sex toys

Hudson Yards megadevelopment inspires a new line of sex toys
Cammeby's International Group founder Rubin Schron and, from top: 194-05 67th Avenue, 189-15 73rd Avenue and 64-05 186th Lane (Credit: Google Maps)

Ruby Schron lands $500M refi for sprawling Queens apartment portfolio

Ruby Schron lands $500M refi for sprawling Queens apartment portfolio
Wendy Silverstein (Credit: Getty Images)

Wendy Silverstein, co-head of WeWork’s real-estate fund, is out

Wendy Silverstein, co-head of WeWork’s real-estate fund, is out
Lisbon, Portugal (Unsplash)

Lisbon might have solved its Airbnb problem

Lisbon might have solved its Airbnb problem
Ghislaine Maxwell and her New Hampshire estate (Getty, Greg Bruce Hubbard)

Ghislaine Maxwell was hiding out in a rural New Hampshire estate when she was arrested

Ghislaine Maxwell was hiding out in a rural New Hampshire estate when she was arrested
Amancio Ortega (Getty)

Spain’s richest man owns $17B in real estate

Spain’s richest man owns $17B in real estate
Juno CEO Jonathan Scherr and a rendering of the project 

Former Apple and Tesla employees launch mass production development company

Former Apple and Tesla employees launch mass production development company
Mayor Bill de Blasio (Getty, Wikimedia)

Landlords challenge city laws protecting non-paying businesses

Landlords challenge city laws protecting non-paying businesses
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...