Truffles Tribeca’s marketing campaign: “Repent. Rent. Repeat.”

New York /
Apr.April 19, 2012 01:00 PM

A sign affixed to the side of Truffles Tribeca, a Desbrosses Street rental building, reads “Repent. Rent. Repeat,” and the New York Observer found out what the marketing campaign is all about.

“Truffles opened in one of the worst economies, with the mortgage crisis in housing doing a great deal of damage to the economy,” a Truffles representative told the Observer. “With this inverted phrase, we felt like we were saying, tongue in cheek, ‘We have all sinned with these mortgages — and the economic mess that we are in — seek forgiveness with the world or a higher power by renting an apartment.’ With this we were playfully announcing to the world that renting an apartment at Truffles is an answer to all prayers.”

The Jack Parker Corporation developed the property, which opened in 2009. The building has an in-house leasing office.

As The Real Deal previously reported, the building has 300 units.

The least expensive apartment currently available in the building, at 34 Desbrosses Street located between Washington Street and the West Side Highway, is a $3,495-per-month studio, according to the Observer. According to Truffles’ website, there is a one-bedroom available for $3,795 per month and a two-bedroom available for $5,795 a month.

The sign has actually been on the building for two years. This is not the first time that Truffles has posted an interesting sign. As The Real Deal reported in 2008, the building posted a quote from playwright Edward Albee that read “You gotta have swine to show you where the truffles are.” [NYO]


Related Articles

arrow_forward_ios
Matt Lauer exposes Hamptons estate to the market
Matt Lauer exposes Hamptons estate to the market
Matt Lauer exposes Hamptons estate to the market
 Fredrik Eklund and the property (Getty, Steve Frankel)
Fredrik Eklund lists Bel Air mansion for rent as family moves to “forever home”
Fredrik Eklund lists Bel Air mansion for rent as family moves to “forever home”
Gordon Ramsey and his Lucky Cat restaurant (Lucky Cat)
Gordon Ramsay to open first South Florida restaurant in Miami Beach
Gordon Ramsay to open first South Florida restaurant in Miami Beach
(Getty)
How Albany is dealing with its 1K vacant buildings
How Albany is dealing with its 1K vacant buildings
Moody’s Analytics' Thomas LaSalvia
Average American tenant is rent-burdened
Average American tenant is rent-burdened
(Getty Images)
Steph Curry shoots his NIMBY shot
Steph Curry shoots his NIMBY shot
From left: Lee & Associates' Max Lapke and Brent Roberts
Lee & Associates announces Midwest expansion
Lee & Associates announces Midwest expansion
Seth Weissman, John Catsimatidis, Mayor Eric Adams
They said what now? Real estate quotes of the week
They said what now? Real estate quotes of the week
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...