How to make your own starchitect: Walker Tower draws buzz with book

By Guelda Voien | April 26, 2012 10:30AM

From the April issue: In Manhattan real estate, there are no rules,” says Alec Baldwin’s character on the NBC sitcom “30 Rock.”

Perhaps that’s what developers Michael Stern and Elliott Joseph were thinking when they formulated an unconventional marketing strategy for Walker Tower, a newly renovated condo conversion at 212 West 18th Street. [more]