The Real Deal New York

Does reality TV pay?

A look at how small-screen exposure impacts the sales prospects and prices of featured properties
By Katherine Clarke | May 18, 2012 10:30AM

Fredrik Eklund (right) with developer Zach Vella at 471 Washington Street, on “Million Dollar Listing New York.”

From the May issue: Citi Habitats agent Jason Saft famously appeared on Bravo’s “The Real Housewives of New York” in 2010, while looking for an apartment for cast member LuAnn de Lesseps, a.k.a. Countess LuAnn. The Countess didn’t end up renting an apartment from Saft, but the episode was far from a waste of his time. While on camera, he showed her an apartment at 1 Seventh Avenue South, where he had several listings. In the weeks after the show aired, he said, he saw an enormous uptick in interest in the Greenwich Village building. [more]