City working to bring tourism to the Bronx

New York /
Aug.August 13, 2012 11:00 AM

City officials in the Bronx are making a push to turn the borough into a tourist destination on par with the rest of New York City, Crain’s reported, and they are enlisting the help of real estate developers to get the job done.

In addition to the marketing efforts of the city’s tourism bureau, NYC & Company, and the Bronx overall Economic Development Corporation, the borough has new projects premiering: the Castle Hill outlet mall, which the Lightstone Group hopes to receive approval to build, and Trump’s planned golf course at Ferry Point Park, set to open in 2014, Crain’s said.

But the major issue may be overcoming the perception that the Bronx is dangerous, officials told Crain’s.

“We are dealing with movies that make us look menacing and newspaper articles that talk about marauding dogs and rough streets,” Marlene Cintron, president of the BOEDC, told the magazine. “The Bronx has a major perception issue. We have to begin to show everyone what the Bronx is about now.” [Crain’s]


Related Articles

arrow_forward_ios
Matt Lauer exposes Hamptons estate to the market
Matt Lauer exposes Hamptons estate to the market
Matt Lauer exposes Hamptons estate to the market
 Fredrik Eklund and the property (Getty, Steve Frankel)
Fredrik Eklund lists Bel Air mansion for rent as family moves to “forever home”
Fredrik Eklund lists Bel Air mansion for rent as family moves to “forever home”
Gordon Ramsey and his Lucky Cat restaurant (Lucky Cat)
Gordon Ramsay to open first South Florida restaurant in Miami Beach
Gordon Ramsay to open first South Florida restaurant in Miami Beach
Tamir Shemesh and Nest Seekers’ CEO Eddie Shapiro
Top broker Tamir Shemesh joins Nest Seekers
Top broker Tamir Shemesh joins Nest Seekers
Urban Commons Taylor Woods with the Wagner Hotel
Urban Commons vs. the world: Firm shifts blame as FiDi hotel faces auction
Urban Commons vs. the world: Firm shifts blame as FiDi hotel faces auction
Triple Five Group CEO Don Ghermezian and American Dream Mall in East Rutherford (Getty, World Retail Forum)
Same old story: American Dream mall misses another payment
Same old story: American Dream mall misses another payment
50 West 66th Street and 1045 Madison Avenue
Manhattan’s luxury market starts February on a peak
Manhattan’s luxury market starts February on a peak
Hawkins Way Capital’s Ross Walker and Värde Partners’ IIfryn Carstairs with 525 Lexington
Shuttered East Side Marriott sold at $100M+ haircut
Shuttered East Side Marriott sold at $100M+ haircut
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...