City working to bring tourism to the Bronx

TRD New York /
Aug.August 13, 2012 11:00 AM

City officials in the Bronx are making a push to turn the borough into a tourist destination on par with the rest of New York City, Crain’s reported, and they are enlisting the help of real estate developers to get the job done.

In addition to the marketing efforts of the city’s tourism bureau, NYC & Company, and the Bronx overall Economic Development Corporation, the borough has new projects premiering: the Castle Hill outlet mall, which the Lightstone Group hopes to receive approval to build, and Trump’s planned golf course at Ferry Point Park, set to open in 2014, Crain’s said.

But the major issue may be overcoming the perception that the Bronx is dangerous, officials told Crain’s.

“We are dealing with movies that make us look menacing and newspaper articles that talk about marauding dogs and rough streets,” Marlene Cintron, president of the BOEDC, told the magazine. “The Bronx has a major perception issue. We have to begin to show everyone what the Bronx is about now.” [Crain’s]


Related Articles

arrow_forward_ios
(Image by Wolfgang & Hite via Dezeen)

Hudson Yards megadevelopment inspires a new line of sex toys

Hudson Yards megadevelopment inspires a new line of sex toys
Cammeby's International Group founder Rubin Schron and, from top: 194-05 67th Avenue, 189-15 73rd Avenue and 64-05 186th Lane (Credit: Google Maps)

Ruby Schron lands $500M refi for sprawling Queens apartment portfolio

Ruby Schron lands $500M refi for sprawling Queens apartment portfolio
Wendy Silverstein (Credit: Getty Images)

Wendy Silverstein, co-head of WeWork’s real-estate fund, is out

Wendy Silverstein, co-head of WeWork’s real-estate fund, is out
Elsa Hosk and her Soho co-op (Getty, Modlin Group)

Supermodel Elsa Hosk comes to market with renovated Soho pad

Supermodel Elsa Hosk comes to market with renovated Soho pad
To live and bribe in LA: The sweet past and sticky present of Carmel Partners

To live and bribe in LA: The sweet past and sticky present of Carmel Partners

To live and bribe in LA: The sweet past and sticky present of Carmel Partners
The Martinique hotel (Wikipedia, Google Maps)

Operator of Martinique Hotel in Manhattan files for bankruptcy

Operator of Martinique Hotel in Manhattan files for bankruptcy
CEO Mark Tritton and 410 East 61st Street (Getty, Google Maps)

Bed Bath & Beyond will permanently close UES store

Bed Bath & Beyond will permanently close UES store
A rendering of 556 West 22nd Street (Photo by BASIS Independent Schools)

Private school to expand in former Chelsea Art Museum building

Private school to expand in former Chelsea Art Museum building
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...