The Real Deal New York

Halstead’s website: a case study

Dissecting one firm’s website to analyze how brokerages think about their Internet personas
By Leigh Kamping-Carder | August 15, 2012 11:00AM

From the August issue: Now that the vast majority of homeseekers start their hunt on the Internet, a real estate brokerage’s website and its online listings are often the first chance a firm has to interact with potential customers. But what makes a successful site? To find out, this month The Real Deal examines Halstead Property’s website: Why did we choose Halstead’s site to examine? Largely because the firm’s site has been singled out for its success. [more]