The Real Deal New York

Corcoran launches real estate listings app for iPad

Brokerage leads the pack into the tablet market
By Guelda Voien | August 17, 2012 01:00PM

Corcoran has become the first major New York City brokerage to put out a real estate application specifically designed for Apple’s popular tablet, the iPad. Launched this week, the app lets iPad users browse listings and contact agents on the device; using GPS, it enables home-seekers to find out about apartments available for sale and rent nearby, as well as neighborhood amenities.

The app provides high-resolution images, floorplans and broker contacts for Corcoran listings, much like the firm’s website but with the touchscreen interface the iPad offers. The pictures are lovely and the GPS convenient, but there appear to be a few kinks to work out — not uncommon with new-to-the market apps. When The Real Deal test drove the app, we found buttons that didn’t work, and experienced difficulty switching between landscape and letter views; at one point the application crashed, requiring us to restart the device.

That said, having a custom-built iPad app will likely be a boon for the brokerage, which has beaten most of its competitors to the milestone. Sotheby’s International Realty does offer a mobile app, SIR Mobile, that can be accessed on the iPad, and Brown Harris Stevens allows iPad users to browse brokers bios through an app called “The Portraits,” though that program does not show any listings.

Sotheby’s has also optimized its website for “fully functional viewing,” on the iPad, a spokesperson for the brokerage said. Halstead, Town, Prudential Douglas Elliman and Core do not yet have iPad apps, representatives indicated.

  • martin levi

    How is this any better than logging into a website on your ipad and searching for listings on the broker’s site? It is just another headline that is of no use to a consumer and a waste of money.

  • dorkofwindsor

    Is the experience better than streeteasy? Hopefully, because that is how they are going to collect their data on users. On the web, when the listing is corcoran i do enjoy clicking into their site with the huge pictures. Another broker, not so much i’ll just click through streeteasy.

    Right now when they pitch a seller the online data is a little tough to swallow, but now that they’ll have concrete data from this “dongle” they can tell their rich clients these are real buyers, and it will be believable.

    The question I have is can they tell who are their competitors and carve out that data, as well as look over their shoulder. If so, that would be a nice feature for corcoran.

    So delivering buyers a better experience is good, but the data will cinch the deal.

  • Guelda Voien/TRD

    To the first point– while it may not diverge terribly from the firm’s website visually, it does use gps, which websites do not.