Video pitches the One57 lifestyle

TRD New York /
Oct.October 18, 2012 10:00 AM

A film produced by the marketing team at One57 is helping the building rake in as much money as any Hollywood blockbuster, according to the New York Post. The short film promotional film shown to Extell Development’s prospective buyers begins with the completed building emerging from water.

According to the Post, as water shoots up into the air, forming the blue-glass building, intercuts of a beautiful evening-dressed woman are shown. The woman is seen strolling through a massive apartment with a view of Central Park and in another cut she goes down the elevator from the 90th floor to get into an awaiting black sedan.

“We have this contextual model,” Dan Tubb, One57’s director of sales, said. “This shows how the location defines the lifestyle.”

As The Real Deal previously reported, Gary Barnett’s One57 has already done more than $1 billion in sales since it began marketing and it made $300 million just this sumer, becoming somewhat of a “billionaire’s club.” [NYP]Christopher Cameron


Related Articles

arrow_forward_ios
Extell Development's Gary Barnett (Credit: Getty Images and iStock)

Chelsea residents paid Gary Barnett $11M to protect their views from a planned tower

Central Park Tower

Extell just went public with Central Park Tower listings

Gary Barnett taps outsider as CEO of Extell

Gary Barnett taps outsider as CEO of Extell

Brooklyn Point at 138 Willoughby Street and Extell Development’s Gary Barnett (Credit: Alistair Gardiner for The Real Deal)

And you get an incentive! Extell offers to pay carrying costs at Brooklyn’s tallest tower

Raizy Haas and Gary Barnett (Credit: Getty Images, iStock)

One of Gary Barnett’s longtime deputies is leaving Extell

206 West 17th Street, 116 7th Avenue, and Extell Development’s Gary Barnett (Credit: Google Maps)

What rich people in NYC will pay to keep their view: TRD analysis

Such investments have become a critical source of financing for New York real estate projects in recent years. (Credit: iStock)

Preferred equity plays are on the rise, but what’s the catch?

WATCH: Gary Barnett on the residential market, Brooklyn and discounts at One Manhattan Square

WATCH: Gary Barnett on the residential market, Brooklyn and discounts at
One Manhattan Square

arrow_forward_ios