Corcoran Group’s new website set to be more social, mobile-friendly

New York /
Oct.October 31, 2012 02:00 PM

The Corcoran Group’s new website, set to launch in the next few months, will be much more mobile device-friendly and will engage on a social level with prospective buyers and renters, Corcoran President Pam Liebman told the New York Times. In addition to showing pictures of the apartments on offer, it will show comments by agents on what’s happening in the neighborhoods in which those apartments are located.

The company will offer a “find” tool as opposed to a search tool, Liebman said, comparing the process of finding an apartment to finding a potential love interest online.

“Let’s say a woman is searching for a man on a dating site,” Liebman said. “Every guy says the same thing: they’re in great shape, have a wonderful head of hair and are financially well off. But wouldn’t it be nice to have a best friend who knows all these guys who can say, ‘Oh yeah, he’s financially well off because he lives with his mother and that great head of hair is a toupee.’ Every apartment is going to be described as something great. What you really need is someone who’s going to navigate this for you.”

Liebman also chatted to the Times about her longevity as Corcoran’s chief: “The funniest part of my story is that when I first interviewed with Barbara Corcoran she said to me, ‘You know, Pam, I really like you, but you don’t seem like the type that’s going to stick around very long.’ So here I am, some 27 years later,” she said. [NYT]Katherine Clarke


Related Articles

arrow_forward_ios
Pam Liebman (Illustration by Paul Kisselev)
Pam Liebman’s lifeguarding days
Pam Liebman’s lifeguarding days
49 East 10th Street and Barbara Corcoran (Credit: Google Maps and Getty Images)
Corcoran to shut down office in building partly owned by Barbara Corcoran
Corcoran to shut down office in building partly owned by Barbara Corcoran
Corcoran President & CEO Pamela Liebman (Credit: Corcoran, Getty Images)
Welcome to Queens: Corcoran opens first borough outpost
Welcome to Queens: Corcoran opens first borough outpost
David V. Johnson and Corcoran CEO Pamela Liebman. (Liebman ph: Marc Scrivo, Oil Nut Bay)
Corcoran launches first international franchise in British Virgin Islands
Corcoran launches first international franchise in British Virgin Islands
The Corcoran Group founder Barbara Corcoran (Getty)
Extortion, 9/11 and a toy gun: The story behind Barbara Corcoran’s brokerage sale
Extortion, 9/11 and a toy gun: The story behind Barbara Corcoran’s brokerage sale
Clockwise from top left: Anthony Marino, Lori Glick, Gabriel Liebowitz, Tamara Marotta, Emma Kerins, Sharron Burroughs-Clarke, Heather Cella and Lauren Schaffer
And the resi “deal of the year” winners are…
And the resi “deal of the year” winners are…
Realogy CEO Ryan Schneider and SIRVA CEO Thomas Oberdorf
Judge rejects Realogy’s bid to force $400M sale of Cartus
Judge rejects Realogy’s bid to force $400M sale of Cartus
Corcoran's Pam Liebman and Bespoke's Cody and Zachary Vichinsky. Inset (clockwise from left) Zibby Schwarzman, Vera Wang, Barry Weiss, Mohammed Grimeh, and Ian Snow (Getty, Abana, Wikipedia Commons; Liebman by Sasha Maslov)
Corcoran exposes Bespoke’s little black book in Hamptons legal battle
Corcoran exposes Bespoke’s little black book in Hamptons legal battle
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...