Sales launch at 250 Bowery

Units at 250 Bowery, the eight-story black metal and glass condo being developed by VE Equities, have finally come online, but prospective buyers enticed by virtually staged snaps of the building’s modern interiors may be out of luck. A number of the property’s 24 units are already spoken for, VE co-founder Zach Vella told The Real Deal, thanks to a quiet pre-launch marketing push by Douglas Elliman brokers Fredrik Eklund and John Gomes.

As previously reported, Vella and business partner Justin Ehrlich purchased the property in 2010 for $9.77 million. Construction on the condo development began in June 2011.

The Morris Adjmi-designed project is composed primarily of one- and two-bedroom homes but has four three- to five-bedroom duplexes, according to Streeteasy.com. It appears that some of the penthouses have not yet been listed. Prices for units listed so far range from $925,000 for a 600-square-foot, one-bedroom unit to $6.89 million for a three-bedroom penthouse.

Meanwhile, the building’s retail component on the ground floor is currently under construction. Fashion retailer Anthropologie is the tenant.

Eklund and Gomes have a reputation for quietly marketing units before the official launch of a building. For instance, the duo had contracts out on more than 80 percent of the 11 units at Tribeca condo 46 Lispenard Street just five days after it hit the market over the Labor Day weekend.