Sales launch at 250 Bowery

Buyers have already snapped up a number of the units

TRD New York /
Dec.December 06, 2012 01:10 PM

Units at 250 Bowery, the eight-story black metal and glass condo being developed by VE Equities, have finally come online, but prospective buyers enticed by virtually staged snaps of the building’s modern interiors may be out of luck. A number of the property’s 24 units are already spoken for, VE co-founder Zach Vella told The Real Deal, thanks to a quiet pre-launch marketing push by Douglas Elliman brokers Fredrik Eklund and John Gomes.

As previously reported, Vella and business partner Justin Ehrlich purchased the property in 2010 for $9.77 million. Construction on the condo development began in June 2011.

The Morris Adjmi-designed project is composed primarily of one- and two-bedroom homes but has four three- to five-bedroom duplexes, according to Streeteasy.com. It appears that some of the penthouses have not yet been listed. Prices for units listed so far range from $925,000 for a 600-square-foot, one-bedroom unit to $6.89 million for a three-bedroom penthouse.

Meanwhile, the building’s retail component on the ground floor is currently under construction. Fashion retailer Anthropologie is the tenant.

Eklund and Gomes have a reputation for quietly marketing units before the official launch of a building. For instance, the duo had contracts out on more than 80 percent of the 11 units at Tribeca condo 46 Lispenard Street just five days after it hit the market over the Labor Day weekend.


Related Articles

arrow_forward_ios

The Eklund and Gomes roadshow

Julia Spillman (Photo by Guerin Blask)

Meet the mastermind behind the Eklund-Gomes expansion

Fredrik Eklund (right) and John Gomes (Photos by Guerin Blask)

The Eklund and Gomes roadshow

Here are 5 takeaways from TRD’s deep dive into Eklund-Gomes’ national expansion

Fredrik Eklund (right) and John Gomes (Photos by Guerin Blask)

The Eklund and Gomes roadshow

242 Broome Street (Credit: Saul Metnick)

International Center of Photography closes on $29M space at Essex Crossing

From left: Fredrik Eklund, John Gomes, 25 Mercer Street, and Bob Knakal (Credit: Getty Images and Google Maps)

Fredrik Eklund and John Gomes throw shade at Bob Knakal amid commission dispute

Noble Black team and Madeline Hult Elghanayan win at Elliman awards

arrow_forward_ios