The Real Deal New York

Michael C. Fina is headed to Park Avenue, will take former Simon Pearce space

Jewelry, tableware retailer decamps for Park Avenue
By Lauren Elkies | December 20, 2012 02:00PM

Simon Pearce fans rejoice: While the hand-blown glass and handmade pottery designer’s sole New York City company-owned store closed earlier this year, Michael C. Fina will be moving into the Midtown space in February, and will be selling Simon Pearce-branded merchandise.

Following a complete build-out of the 4,500-square-foot, two-story space, Michel C. Fina, which sells tableware and bridal jewelry, plans to move to 500 Park Avenue at 59th Street from its current flagship at 545 Fifth Avenue at 45th Street; the retailer has been in that space since 1998, according to Sarah Oldfield, a company spokesperson.

“Our retail experience is all about making the customer feel like part of our family and with that comes listening to what they want. As a result, we are moving to an exciting shopping area that caters to our core customer,” Steven Fina, president of Michael C. Fina, said in a statement provided to this reporter.

Simon Pearce closed its Manhattan store on June 25, a company spokesperson said, relegating the closest Simon Pearce-branded store to Greenwich, Conn.

“Since opening the store 20 years ago, our retail model has changed significantly,” a Simon Pearce spokesperson, Christina Miranda, said. “Our retail efforts going forward will be focused on smaller store spaces that offer a curated selection of products that fit with the local marketplace. At 4,500 square feet, the store at Park Avenue was simply too large.”

 CORRECTION: An earlier version of this story misidentified the date in which Michael C. Fina moved to its Fifth Avenue flagship.