Real estate tech startup Agorafy launches social network for commercial brokers

January 24, 2013 10:00AM

Agorafy, a real estate startup that specializes in commercial listings, will launch a professional social network at the end of January, aimed at boosting the interaction between brokers, owners, building managers, financiers and designers.

Richard Du, the President and CEO of commercial brokerage Dumann Associates said he wanted to break the shackles of anonymity that most commercial brokers are burdened with. “They’re doing multi-million dollar transactions and no one knows anything about them personally,” said Du, “and it’s because they don’t have a digital home. Residential brokers have photos and testimonials, everyone can recognize them. I’ve been a commercial broker for 15 years and no one knows what I look like!”

In a sort of LinkedIn for the commercial real estate space, professionals can list their career highlights and specialties in the commercial real estate space. Brokers, property owners and managers will be able to link to their current exclusives, submit new exclusives and submit details on closed transactions.

Du started his brokerage in 2002, after a stint with now-defunct commercial firm Helmsley Spear. He launched Agorafy in April 2012, after expressing frustration with the inaccuracy of property listings in the commercial space, as The Real Deal previously reported.