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New York

New Trulia feature tracks most-used words and phrases in listings nationwide

Ever wonder what words set apart home listings in various locales? A new database released by real estate data site Trulia.com reveals what brokers believe entices buyers in different cities across the nation.

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In San Francisco, mentions of yuppie grocery chain Whole Foods are common; in Grand Rapids, Mich., barns are frequently brought up, according to Florida’s Palm Beach Post newspaper. “Roman tubs” is the winner in West Palm Beach, Fla. That phrase is ten times more likely to appear in West Palm Beach ads than in others nationwide, according to Trulia’s results.

But what phrase is associated with the priciest listings nationwide? “Parlor floor.” That phrase is most frequently associated with Manhattan townhomes and mansions. “On average, homes calling out this feature are priced at nearly $5 million,” the Post said. [Palm Beach Post] –Guelda Voien

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