Witkoff’s 10 Madison Square West to launch sales this spring: PHOTOS

TRD New York /
Mar.March 18, 2013 02:30 PM

UPDATED, 4:57 p.m., Mar. 18: The former Toy Building, at 10 Madison Square West in the Flatiron District, has unveiled a teaser website and building signage in anticipation of an official sales launch in late spring, according to a spokesperson for the project.

The building will have 125 units made up of one- to five-bedroom condominiums.

Steve Witkoff’s the Witkoff Group is behind the conversion, while Alan Wanzenberg is the designer. Douglas Elliman Development Marketing is handling sales.

As The Real Deal previously reported, the Witkoff Group purchased the 16-story office building, which was a part of the full Toy Center complex, for $191 million in 2011.

Ten Madison Square West is perhaps better known as 1107 Broadway, a property that comes with some history. Tessler Developments bought the property in 2007 for $235 million with plans for a luxe condo development. However, in 2010, Lehman Brothers Holdings sued Tessler to foreclose on a nearly $137 million loan. Yitzhak Tessler told The Real Deal at the time of Witkoff’s purchase that he had settled with Lehman.

The other Toy Center building is located at 200 Fifth Avenue. —Zachary Kussin


Related Articles

arrow_forward_ios
TRD Talks Live

Watch major NYC developers tonight on TRD TALKS LIVE

Watch major NYC developers tonight on TRD TALKS LIVE
From left: Colgate chairman Ian Cook and 1115 Fifth Avenue and 912 Fifth Avenue (Credit: Cuny, StreetEasy)

He sold enough toothpaste to buy this tony Carnegie Hill pad

He sold enough toothpaste to buy this tony Carnegie Hill pad
Steve Witkoff and the property at 2805 Lake Avenue

Developer Steve Witkoff revealed as buyer of Sunset Islands home

Developer Steve Witkoff revealed as buyer of Sunset Islands home
Steve Witkoff and 150 Charles Street

Steven Witkoff gets $33M for his penthouse at a West Village building he developed

Steven Witkoff gets $33M for his penthouse at a West Village building he developed
The fifth floor and exterior of 420 Fifth Avenue with Rudder Property Group's Michael Heller (left) and Michael Rudder (Credit: Rudder Property Group)

Witkoff sells two commercial condos at
420 Fifth for $52M

Witkoff sells two commercial condos at
420 Fifth for $52M
Schrager, Witkoff snag $173M refinancing of Public hotel

Schrager, Witkoff snag $173M refinancing
of Public hotel

Schrager, Witkoff snag $173M refinancing
of Public hotel
“I can’t do anything in this town today”: Steve Witkoff is fed up with New York development costs

“I can’t do anything in this town today”: Steve Witkoff is fed up with New York development costs

“I can’t do anything in this town today”: Steve Witkoff is fed up with New York development costs
Sheldon Silver found guilty, again

Sheldon Silver found guilty, again

Sheldon Silver found guilty, again
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...