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New York

OLR exec poses as Tekserve’s latest model

The ad featuring OLR’s Joseph Ben-Zvi
The ad featuring OLR’s Joseph Ben-Zvi

From the April issue:  Joseph Ben-Zvi, the director of sales at real estate software development company On-Line Residential, never pictured himself as a model. But he couldn’t resist when Tekserve, the Apple-product superstore where he’s been a loyal customer, approached him to appear in a new marketing campaign.

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Now he’s pictured in a nearly six-foot-high Tekserve ad posted in the F/M subway station at 23rd Street. Ben-Zvi is one of 20 Tekserve customers and employees featured in similar ads posted throughout the city and running in publications like New York magazine and the New York Times. [more]