The Real Deal New York

Developers team up with artists to attract buyers

Trump Soho, Griffin Court, 1214 Fifth Avenue feature handpicked artworks
April 11, 2013 05:30PM

Brokers have long known that staging homes with works of art can help entice a buyer. Now, developers are also getting in on the art game, the New York Post reported.

Trump Soho asked Indiewalls, a company that places local artwork in homes and offices, to mount an installation in a duplex penthouse, currently on the market for $8.7 million. The 2,331-square-foot two-bedroom on the 43rd floor is now adorned with work that ranges from $900 to $8,000 per piece.

Similarly, Alchemy Properties, the developers of Griffin Court, on West 54th Street and Tenth Avenue, held a contest for artists to submit ideas for a mural in the building’s courtyard. Alchemy assembled a committee of art experts, which picked Brooklyn artist and architect Corinne Ulmann’s proposal, per the Post.

The Related Companies, likewise, commissioned Derek Reist to do two abstract paintings and one realistic painting for the lobby of their new 180-unit rental building, 1214 Fifth Avenue, according to the Post.

Other new buildings showcasing works of art to attract buyers include One Museum Mile, the +Art building in Chelsea and 118 President Street in Brooklyn’s Columbia Waterfront District. [NYP]Sanna Chu