ICSC: Online jewelry retailer BaubleBar to test market with pop-ups in Soho, across U.S.

New York /
May.May 20, 2013 12:30 PM

BaubleBar, an Internet jewelry retailer, plans to use short-term pop-up stores in cities around the country, including in their New York City base, as a way to test further expansion into bricks and mortar, company co-founder Daniella Yacobovsky said during a panel yesterday on the first day of the International Council of Shopping Centers’ global retail real estate convention RECon in Las Vegas.

Yacobovsky, speaking on a Special Industry Group panel moderated by Faith Hope Consolo, chairman of retail sales and leasing at Douglas Elliman, said her company will be opening a pop-up store June 4 at 131 Greene Street in Soho, replacing French designer Vanessa Bruno. This is their second pop-up in New York. The firm also has an appointment-only location on the sixth floor of 230 Fifth Avenue in NoMad.

“Now [the pop-ups] are in New York, but we plan to do [them] all over the country,” Yacobovsky said.

In addition, another panelist, George Sappenfield, senior vice president at Ann, Inc., which owns Ann Taylor, said the firm was shrinking the size of its stores nationally, including in New York City.

In the past, the company “fell prey to the idea that if 4,000 square feet was good, 10,000 should be better,” he said.

But the firm is slated to open dozens of new stores nationally at the same time, he added.

After the panel, Sappenfield told The Real Deal that the apparel retailer was hunting for a new location for its Ann Taylor store at 4 Fulton Street that was closed following heavy damage from Hurricane Sandy. He expected the firm would sign for a new location in Lower Manhattan within six months.

RECon runs through Wednesday at the Las Vegas Convention Center.


Related Articles

arrow_forward_ios
1333 South Congress Avenue in Austin, Texas and Tecovas CEO Paul Hedrick (Google Maps, Twitter)
These boots are made for lending
These boots are made for lending
Regent Properties buys Texas office building for $174M
Regent Properties buys Texas office building for $174M
Regent Properties buys Texas office building for $174M
Noam Ben-Zvi, chief executive officer, Placer.AI (Placer.AI, iStock)
Location data firm Placer.ai hits unicorn status with $100M Series C
Location data firm Placer.ai hits unicorn status with $100M Series C
Is “medtail” a cure for Manhattan’s vacant storefronts?
Is “medtail” a cure for Manhattan’s vacant storefronts?
Is “medtail” a cure for Manhattan’s vacant storefronts?
Sunshine Powers in her artisanal tie-dye shop, Love on Haight (Photo courtesy of Emily Landes)
How Haight-Ashbury got through the pandemic
How Haight-Ashbury got through the pandemic
CIM Real Estate Finance Trust selling retail portfolio for $1.3B
CIM Real Estate Finance Trust selling retail portfolio for $1.3B
CIM Real Estate Finance Trust selling retail portfolio for $1.3B
301 Norman Avenue in Brooklyn and 72 Mercer Street with Vornado's Steven Roth (Google Maps, Avison Young, Getty)
Vornado takes another retail loss as investors remain drawn to warehouses
Vornado takes another retail loss as investors remain drawn to warehouses
The ICSC conference entrance (ph: Sasha Jones)
Diminished return: What’s next for ICSC?
Diminished return: What’s next for ICSC?
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...