Sex does sell in real estate: Study

Better looking agents get bump in listings, sale prices, research shows

New York /
May.May 31, 2013 02:00 PM

Being beautiful on the inside just doesn’t cut it for agents listing and selling homes. Rather, agents deemed to be physically attractive list homes for roughly $20,000 more and sell them for nearly $16,000 more than their, well, not-as-hot counterparts, the Wall Street Journal reported, citing a study by three university professors.

The study asked a pool of 402 participants to rate agents on their headshots on a scale of one to 10 — one being hopeless and 10 being too hot to handle. The team of three professors then analyzed the agent pool’s seven-year business histories.

What they discovered was that every increase of one point on the sexiness scale tacked on nearly $11,000 to asking prices and almost $8,500 to the closing price.

Despite the increased business and likely boosts to confidence, the differences in listing and sale prices did level out, according to the study. On average, the nice but not as nice-looking agents had 17 more listings and made 11 more sales in the seven-year span.

Christopher Austad, a former underwear model who works at Douglas Elliman, told the Journal that the full package is what should really count.

“Being attractive or aesthetically appealing does give you a leg up, but if you don’t have anything to back it up, nothing really materializes or comes from it,” he told the Journal. [WSJ]Zachary Kussin


Related Articles

arrow_forward_ios
John Giannone and Jac Credaroli (Credit: iStock)

Two Elliman agents launch platform to provide renters, buyers and sellers up to $50K in unsecured loans

Two Elliman agents launch platform to provide renters, buyers and sellers up to $50K in unsecured loans
Jacob Sudhoff and Scott Durkin (Credit: Sudhoff Companies, Emily Assiran, iStock)

Douglas Elliman is coming to Texas

Douglas Elliman is coming to Texas
Douglas Elliman chairman Howard Lorber (Credit: Getty Images and iStock)

Elliman’s revenue rose 18%, after sales frenzy to avoid New York’s new transfer tax

Elliman’s revenue rose 18%, after sales frenzy to avoid New York’s new transfer tax
After years of lagging sales, Westchester County saw the highest number of completed home sales since 1996. (Getty)

Westchester home sales hit historic high in 2020

Westchester home sales hit historic high in 2020
Matthew Whitman Lazenby, Grant Cardone, Phil Collins, Orianne Bates, Russell Galbut, Natalie Brabner, Craig Studnicky and Masoud Shojaee (Lazenby by Sonya Revell; Getty, iStock)

South Florida’s juiciest real estate lawsuits of 2020

South Florida’s juiciest real estate lawsuits of 2020
Scott Durkin, president and COO of Douglas Elliman; Bess Freedman, CEO of Brown Harris Stevens

The Covid churn: Inside resi brokerages’ recruiting games

The Covid churn: Inside resi brokerages’ recruiting games
Ronita Kalra (Photo via Facebook)

Elliman’s Ronita Kalra jumps to Compass

Elliman’s Ronita Kalra jumps to Compass
New leases in NYC last month (Unsplash)

Tenants sign leases in record numbers but rents stay down

Tenants sign leases in record numbers but rents stay down
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...