Israeli diplomat family swaps Corcoran for Elliman to sell Park Avenue townhouse

By Hayley Kaplan | June 05, 2013 12:30PM

The son of an aide to former Israeli prime minister Ariel Sharon has switched listing brokers after just five months of trying to Sell His Park Avenue townhouse, StreetEasy shows.

Gilad Azaria of Douglas Elliman took over the listing of Sagi and Elana Genger’s townhouse yesterday from Beth Benalloul of the Corcoran Group. The six-bedroom, seven-bathroom, 5,160-square-foot townhouse at 1211 Park Avenue is located between East 94th and East 95th streets and is asking almost $13.5 million.

Benalloul’s exclusive was terminated after she was unable to “generate any buyers” for the home, Azaria said.

“They couldn’t make a deal,” he added.

Benalloul declined to comment on the listing.

The Gengers initially listed the home in early January for $14.7 million, as TRD previously reported. Several weeks later, they dropped the price to about $13.5 million, StreetEasy shows.

Azaria said they lowered the price because the home wasn’t selling, but he emphasized that the problem was the Benalloul’s marketing strategy. In the first 24 hours the home has been on the market, Azaris has already done three showings, he said.

The restored 20-foot-wide, five-story townhouse includes a rooftop terrace, four fireplaces with original mantels and a security system throughout the home, the most recent listing shows.

Sagi Genger’s father is Arie Genger, a close political aide of Sharon who was eventually appointed White House Emissary in 2001. Sagi Genger, meanwhile, is the chief operating officer of a medical devices company and the general manager of Riverside Advisory, a private consulting group in New York.

The couple lives in California but has investments in several countries and industry sectors, according to Sagi Genger’s website. Azaria declined to comment on the couple’s other real estate assets, but said they are selling this home to relocate elsewhere.

The Gengers purchased the Park Avenue townhouse in September 2004 for $4.28 million, city records show.