Winoker Realty rebrands as EVO

June 17, 2013 01:00PM

Winoker Realty, the Manhattan commercial brokerage whose president, David Winoker, was killed in a skydiving accident last year, has been rebranded as EVO Real Estate Group, the Wall Street Journal reported. The switch comes several months after the firm, which is now focusing on landlord representation, was acquired by a partnership of New York-area real estate principals.

“When contemplating this re-launch, we wanted to project an image that encapsulated everything that Winoker has stood for, while evoking our forward-thinking, growth-oriented intentions for the future,” said EVO President Dana Moskowitz, in a press release announcing the rebranding.

Moskowitz, her father Ira Fishman, Nathan Halegua and his son, Josh, are the names behind EVO. Fishman works as CEO and the Haleguas are principals. The four have been business partners for years, as previously reported.

The firm now has a total of 18 brokers and aims to expand. About 60 percent of business stems from landlord representation and building management, while the remaining 40 percent is from tenant representation.

The firm is also the leasing agent for a total of 30 properties that are mainly located in Midtown South. This accounts for roughly 3 million square feet. [WSJ, 2nd item]Zachary Kussin